People in HME

AAHomcare Adds Senior Media Manager

Ludwick joins association to head up its digital media and communications.

The American Association for Homecare has added Beth Ludwick as its senior manager of Digital Media and Communications.

In that role, Ludwick will be responsible for implementing digital communications strategies, such as running AAHomecare’s social media platforms and digital advocacy campaigns; utilizing new digital tools for members; and showcasing the association’s industry leadership.

“Whether it is with Congress, the Administration, or CMS, AAHomecare is fighting for the millions of Americans who require medical care in their homes,” Ludwick said. “I am proud to join that fight, and look forward to getting to know the members in person out at Medtrade Spring.”

Ludwick comes to AAHomecare with six years of communications and marketing experience at the Grocery Manufacturers Association, the largest trade association representing the food industry. In that capacity, she informed members about initiatives and communicated member return on investment.

A proud University of Florida Gator, Ludwick will complete her master’s degree in public relations and corporate communications from Georgetown University this May. Ludwick can be reached at

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.

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