BOC Adds Marketing Manager
Green to develop and implement accrediting organization’s marketing strategy, improve communications.
- By David Kopf
- Feb 13, 2014
Accrediting organization The Board of Certification/Accreditation (BOC; Owings Mills, Md.) has added Carrie Green to the BOC staff as marketing manager.
In the role, Green will develop and implement BOC’s marketing strategy in order to improve communication with stakeholders and uphold customer satisfaction. She will also build BOC’s brand awareness and solidify the brand with new initiatives through print, web and social media channels.
Green comes to BOC from Teltek Systems Inc. (Westminster, Md.), a company that provides full-service technology support in Maryland, Washington, D.C. and Virginia. Green worked as its marketing manager to create and maintain two weekly blog columns, develop content for the website and marketing collateral, and manage their social media outreach. She also volunteers as director of blogging for the Baltimore chapter of the American Marketing Association.
“We are excited to welcome Carrie to our team at BOC,” said BOC president and CEO, Claudia Zacharias, MBA, CAE. “Hiring a professional with her expertise will accelerate our ability to combine diverse marketing goals into a comprehensive plan.”
“I am happy to contribute my skills and experience to BOC and look forward to discovering new ways to support our certificants and accredited facilities through our strategic marketing efforts,” Green said.
David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.