Philips NA Gets New CEO

Brent Shafer appointed to take the helm of Philips North America.

Royal Philips has appointed of Brent Shafer as Chief Executive Officer of Philips North America, the company’s single largest market.

Shafer, who previously served as CEO of Philips’ Home Healthcare Solutions business group, succeeds Greg Sebasky, who retired from Philips on Feb. 3. Shafer will report directly to Royal Philips’ CEO, Frans van Houten.

In his new role, Shafer is responsible for strengthening what Philips calls its “culture of entrepreneurship” along with U.S. and Canadian revenues and market share.

“Given the size and the dynamics of the North American market, and the opportunities that we see, we are taking decisive actions to boost new business development and grow faster than the market,” van Houten said. “In Brent we have the right leader to do just that as he brings a strong track record, both within Philips and outside of the company, of building successful businesses based on entrepreneurship and meaningful innovations.”

Shafer will work closely with the North American Healthcare team, which among others offers patient care solutions for the hospital and the home. He will also work with the Consumer Lifestyle team and the North American Lighting business. All in all, Philips North America comprises 21,500 employees and operations at 57 major facilities in 26 states and three Canadian provinces.

Shafer not only brings market and business experience to the new role through various senior leadership positions within Philips, but also other major companies, including General Electric, Hill-Rom, and Hewlett-Packard.

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on LinkedIn at and on Twitter at @postacutenews.

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