Invacare HCS Executive Joins Brightree

Lynda Bell signs on with software maker's Billing Services organization.

• By David Kopf
• Aug 15, 2013

Lynda Bell, director of the Invacare HCS billing and collections business, will join HME software company Brightree LLC next month as director of strategic accounts for the Brightree Billing Services organization.

In this role, Bell will work to help providers improve their billing and collection practices through both Brightree’s outsourced insurance billing services and patient billing services provided by Brightree partner, patient billing and collections firm Strategic AR.

Brightree announced the relationship with Strategic AR aims to give HME providers integrated software solutions and services that enable them to cost-effectively bill and collect payments, Brightree helps its customers maximize cash flow at a time when reduced reimbursements and audits are putting extreme pressure on operating margins.

“I have worked with Lynda for several years and have always been impressed with her drive to improve the customer experience while managing a team of professionals,” said Dave Cormack, president and CEO of Brightree. “We are pleased to have her join our team as we continue to expand our AR management services to meet the growing demand from our customers as they seek to off set the decline in reimbursement rates.”

Prior to joining Brightree, Bell spent three years leading the Invacare HCS business, which helps home medical equipment providers (HME) more effectively collect and post the patient portion of a claim. Bell has also held customer experience and marketing leadership roles at large manufacturing and consumer packaged goods providers, including Eaton Corp., Arrow Electronics and Sherwin-Williams.