Count Down to Essentially Women Annual Conference

Focus on the Future 2012 offers networking, education and products.

Women’s healthcare group purchasing organization Essentially Women will kickoff Focus on the Future 2012, its 12th annual educational conference and tradeshow, March 11 –13, 2012, in Orlando.  

Tradeshow exhibits will include products from women’s healthcare manufacturers and distributors, the introduction of new product lines and exclusive show specials. Product categories include post-breast surgery, compression, lingerie, orthopedics, wigs and other hair loss solutions, lymphedema, accreditation, software packages, billing outsourcing, breast cancer awareness products and other medical equipment and supplies.

Educational courses will provide product training and information on business development, management, successful sales, merchandising, marketing techniques, accreditation grassroots lobbying, Medicare updates and much more. All courses were approved for American Board for Certification and BOC International continuing education credits. Education highlights include:

Linda Bailey, SPHR, will present “Hiring & Firing: A Session on How to Minimize Your Risks at the Beginning and End of Employment Relationships!” This session will provide specific steps that will help take the guesswork out of hiring decisions. It will include strategies for minimizing the risks involved in terminating employees.

Peter Blumencranz, M.D., will present “An Insightful View into the Surgical Management of the Breast Patient.” Blumencranz session will discuss current diagnosis and treatment of breast cancer, including imaging, pathology, surgery, lymphedema and systemic treatment, with special attention to molecular diagnostics.

James Dion will present “Beating a Path to Your Store.” This presentation will
look at retail competition, how consumers are very different from three years ago, specific tactics for increasing current business and five things you need to know to market to consumers.

Heidi Floyd will present “Hope is Essential.” This presentation is the tale of one cancer survivor's journey delivered through an empowering message that is friendly, fresh and personal. Heidi thrives on the opportunity to tell her story and inspire groups to find opportunities to enhance the lives of others.

Kelly Franko will present “Business Culture: The Way We Do Things Around Here.” Establishing your company's cultural goals and defining key performance factors are essential in today's global economy. Attendees will learn how to use several steps to achieve cultural change that will build and sustain strong internal and external relationships.

John Gallagher will present “It’s Time for Political Action—Influence your Congressmen and Get Your Clients Involved.” Gallagher discusses the importance of establishing and maintaining relationships with members of Congress and motivating providers to get involved. Learn how to effectively convey messages to Congressional members and the benefits of being active in grassroots efforts.

Steve Norton will present “Understanding Post Mastectomy Lymphedema.” Breast cancer-related lymphedema will be explored in detail.

Andrea Stark will present “Reimbursement Essentials for the Mastectomy Fitter.” Stark, a reimbursement guru, will guide mastectomy fitters on relevant changes in Medicare reimbursement policies. She will include an update on recent audit activity for breast prostheses to ensure that you are mitigating your risk with future customer transactions.

For more information, visit, contact 800-988-4484 or email

About the Author

Joseph Duffy is a freelance writer and marketing consultant, and a regular contributor to HME Business. He can be reached via e-mail at


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