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ACU-Serve Hires Executive Vice President of Sales
The move comes while ACU-Serve looks to expand its reach into home health and hospice.

January 30, 2025 by Laurie Watanabe

Headshot of Sidney Simmons III

Sidney Simmons III

ACU-Serve has introduced an executive vice president of sales to help the company optimize an ongoing period of growth and momentum.

The health-care revenue cycle optimization organization introduced Sidney S. Simmons III in a news announcement on Jan. 28.

“Sid’s deep industry relationships, innovative strategies, and love for the product and people make him the ideal leader to guide our sales team through this exciting growth phase,” said Jim Knight, president/ CEO of ACU-Serve in the announcement. “We’re confident his expertise will further strengthen ACU-Serve’s position as a trusted partner in health-care revenue cycle optimization.”

Simmons’ responsibilities will include overseeing ACU-Serve’s sales team and leading efforts to optimize and expand sales operations.

“He is also being brought in to expand ACU-Serve’s reach into the home health and hospice markets,” the announcement said, noting that Simmons has experience in those health-care segments. While working at health-care startup Forcura, Simmons “played a crucial role in scaling the company’s growth between 2016 and 2020, culminating in a successful private equity acquisition,” ACU-Serve said. “Over the last four years, he served as vice president of sales at The Corridor Group, where he helped drive growth toward an acquisition of the business by WellSky, a leading community care technology and services business.”

“The momentum at ACU-Serve is incredible, and I see tremendous potential to optimize what the team has already built,” Simmons said. “I’m excited to collaborate with this talented group and continue driving innovation and growth.”

ACU-Serve will be in booth 429 at Medtrade in Dallas, Feb. 19-20.

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