The Accreditation Commission for Health Care (ACHC) has announced a new brand campaign: “THE Accreditation CHOICE for Health Care.”
“The campaign boldly positions ACHC as the standard-bearer for modern accreditation — built on integrity, alignment and genuine partnership with health care organizations,” ACHC said in a Nov. 17 press release. “At a time when many accrediting bodies are reinventing themselves by removing the burdens they once created, ACHC stands firm on what has always set it apart — a practical, purpose-driven model that prioritizes customer experience and helps organizations thrive through collaboration and support.”
The brand launch comes as the home medical equipment (HME) industry awaits the final home health rule that could drastically change accreditation policies and processes for HME suppliers.
“Accreditation should empower, not encumber,” said José Domingos, ACHC president/CEO, in the announcement. “While others market simplification as innovation, ACHC has always focused on meaningful quality improvement. We’ve never imposed the unnecessary burdens that others are now trying to undo.”
ACHC said it remains committed to “meaningful standards” that are aligned with the Centers for Medicare & Medicaid Services (CMS) “and patient centered with no duplicative or non-essential requirements.”
The organization added that it also stands behind “collaborative, respectful surveys led by accessible experts and account advisors; education-first support [with] resources and guidance that build confidence, not confusion; and consistency and clarity, a process rooted in transparency and continuous improvement.”
