Nielsen Business Media, the producer of Medtrade and Medtrade Spring and the American Association for Homecare have signed a new, 15-year contract that will drive money back to AAHomecare’s industry advocacy programs.

Effective Jan. 1, 2010, the agreement will extend a relationship that has existed between the two parties since it was first implemented in 1988. The new deal will represent an increase in the funds going to support AAHomecare’s efforts on behalf of the industry, according to the association.

“We worked with AAHomecare’s board of directors and leadership team to ensure the long-term agreement is beneficial for both parties and, most importantly, that it offers continued support of the association and its critical involvement in the home medical equipment industry,” says Joe Randall, senior vice president, Nielsen Business Media.

“These are challenging times for the HME sector and this important agreement with Medtrade will strengthen the Association financially and provide us with another source of revenue in addition to dues from members,” said Tyler Wilson, president and CEO of AAHomecare. That means we can devote more resources to government affairs activities designed to ensure better HME policies that will strengthen homecare for the millions of Americans who depend on it.”  

Under the agreement, AAHomecare will continue to endorse the Medtrade events as the official trade shows for the industry and encourage its members to participate and attend the event.

“Our goal is to have more stakeholders in the HME sector participating in the Medtrade shows as both exhibitors and attendees,” Wilson added.