Sleep Therapy

Never underestimate the power of a good night’s sleep, or the revenue opportunities of sleep therapy products as they continue to evolve. While providing sleep therapy solutions requires investment and clinical resources, it also offers considerable opportunity given the growth of the marketplace.

The sleep industry has seen dramatic changes over the past years: Despite the impact of competitive bidding, market data suggests that the industry is growing as it finds more and more undiagnosed patient populations. The sleep disordered breathing market is increasing with an annual growth rate of between four to six percent (depending on which market research firm you read), but in order to stay tapped into this growth you must supply your patients with the most cutting-edge products.

When it comes to the fundamentals of sleep business success, embracing technology is of the utmost importance. The industry has become more connected and data-driven as a reflection of the world as a whole. Patients are more inclined to buy a product if they can use a smart phone app to track their nightly data and connect with their physician. Moreover, referring physicians and other sleep therapy professionals want that level of connected care. Providing that puts sleep-therapy HMEs in an advantageous position.

Comfort is another key to success in both compliance within the market. Patients that need assistance in breathing while sleeping will go with the provider that has a selection of devices and re-supply items that will help them rest peacefully and without fuss. Stocking products that ensure a sound, comfortable night’s rest creates customer relationships that will last a lifetime.<


Med Group

Sleep Program

Sleep Program Optimizes Patient and Business Performance

The MED Group’s Sleep Program aims to help providers maximize OSA patient compliance and resupply orders, as well as benchmark their business and care to help identify opportunities and measure results. From cost reduction to revenue enhancement through resupply, the program works to increase patient engagement, which improves the provider’s bottom line.

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Podcast with Todd Usher of Tactical Back Office

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