As providers work to expand their revenues, one long-standing category provides a good mix of retail and funded revenue that is also supported by solid demographics: orthopedics.
For starters, orthopedic goods are products that often meet the criteria for reimbursement, and are more often covered than not when prescribed as medically necessary. Also, when orthopedics are prescribed, there are many items providers can sell on a retail that dovetail with those products to increase theirs profits. For instance, when a patient needs a knee brace, the provider can up-sell heating pads, analgesics and knee wedges. Or, when a lumbar or cervical support is prescribed, the provider can sell positioning pillows and cushions, heating pads, pain relief devices, analgesics and reaching aids.
But orthopedic goods can also be sold on a retail basis, as well, and when you consider the demographics that need these offerings, the argument to offer orthopedic products becomes even stronger. Baby Boomers represent a key patient population, and selling orthopedic products to this huge customer base can offer a high rate of success given that many of the can self-fund. Also as that population ages and people that are older remain physically active longer, an increasing number of those people require some type of supports and braces to help maintain those active lifestyles, as well as to prevent and treat minor injuries.
Suffice it to say that orthopedic products clearly represent a key revenue opportunity for providers, and one that lets them leverage existing patient relationships and their in-depth product knowledge. Let’s take a look at some key orthopedic offerings:
Vionic Footwear and Orthaheel Orthotics
Footwear uses biomechanical technology to hug arches like a natural footprint
Your style, your science. That’s the
motto behind Vionic Footwear and Orthaheel Orthotics. Biomechanics
is a fancy way of saying the science
of the way we move. Experts in
foot and body movement took
their studies and created Vio
Motion Support. Because each
shoe conceals this biomechanical
technology under the foot, Vionic’s
shoes and sandals hug arches like a
natural footprint. This is how Vionic
supports patients so they can get a
Posture support helps prevent hunching and relieves strain
The BackEmbrace a posture support helps wearers stand in
alignment with their shoulders back to relieve tension and
strain in my upper back, neck, and shoulders. When worn,
the BackEmbrace gently pulls shoulders back to encourage
proper posture. The split-strap system offers varying levels
of support and is adjustable for a custom fit.
Non-compression knit sleeves and gloves offer discrete skin protection
- Line of sleeves and gloves lets patients
protect thin, fragile skin from abrasions,
skin tears and bruising.
- Colorful sleeves are lightweight and made
with “four-way rebound stretch” so they
fit snugly while cushioning the limbs.
- Latex-free, sport technology yarns provide
moisture management and permanent
antimicrobial features to help maintain
Maxar Sports Medicine
Maxar brand re-designed for form and function
ITA-MED has redesigned its Maxar brand of sports medicine, orthopedic supports and graduated compression products in terms of both form and function. The company has added three new products for men and women: Posture Correctors, Airprene knee brace and Airprene sport belt. ITA-MED also re-designed the entire line with an enhanced color scheme of black with red trim. The line is suitable for a variety of users, such as people recovering from surgery or rehabilitating from various orthopedic conditions, workers with physically demanding jobs and athletes.
PediFix Footcare Company
Heel So Smooth
PediFix Heel gives relief to painful skin cracking
As many women age, they become more prone to cracked skin on the heels. Pedifix Heel So Smooth heel sleeves help relieve and soothe the discomfort that can result from cracking with its propriety Visco-GEL material that gradually releases vitamin E enriched mineral oil onto the skin as the user wears the sleeves. Because of the material’s long release, the sleeves are ideal for use while sleeping or resting. The sleeves are washable and reusable.
Storm Casual Sneaker
Storm Sneaker from Vionic boosts buoyancy
The Storm Casual Sneaker utilizes Vionic’s orthotic technology to maximize foot comfort and support. The lace-up sneaker features a lightweight, flexible textile and durable rubber sole for buoyant movement. It has a highly-flexible pattern that is available in Black, Light Pink and Navy Black.
Pippa Toe Post Sandal
- Lightweight, flexible EVA midsole absorbs shock, reducing stress on feet, ankles and knees.
- Orthaheel Technology is biomechanically designed to hug arches and support feet, and built-in orthotic is shown to be effective in helping to treat heel pain (plantar fasciitis).
- Durable rubber outsole with a patterned tread provides traction on a variety of surfaces.
Compression wrap allows for total leg coverage
- Easy to don and doff, inelastic wrap features 20-50mmHg of gradient, short-stretch compression from the same garment.
- Comfortable compression straps are easy to reach because they wrap around the front of the knee.
- Inner stretch panel allows simple donning and doffing and the butterfly strap can be worn over the patella for covered flexibility.
Shoes designed to combine style with comfort
At this year’s show, Vionic will showcase its Brisk Miles line of therapeutic footwear, which combines biomechanical support innovations with the season’s on-trend looks. The company aims to prove that style doesn’t need to hurt.
ING Source Inc.
FS4 Orthotic Sock
Orthotic sock with FS6 technology to prevent Plantar Fasciitis
The FS4 Orthotic Sock is a new breed that deviates from the traditional style of sock-making with function leading form and incorporates the award winning and patented FS6 technology. Featuring patented Compression Zone Technology, there is support and functional lift of the foot arch tissue with medical grade compression for control and prevention of PF. The result is a bracing sock that provides orthopedic support, not just blister protection.