Incontinence and Urological Supplies

Providing Incontinence and Urological Supplies is one of those services an HME business can offer to make a real difference in patients’ lives. Between those two related categories, these solutions help patients manage a wide variety of conditions by which they often feel embarrassed or stigmatized. This is where the care side of the business pays massive dividends for both patient and provider.

Just looking at urinary incontinence alone, the numbers are considerable: there are roughly 33 million men and women in the United States suffering from overactive bladders, according to the Urology Care Foundation. This means HME providers have an excellent opportunity to help patients with this problem while growing their revenue base.

The big challenge lies in service and getting the word out. A big problem with incontinence is many sufferers know little about their ailment and go through many products trying to find a way to solve their problem. The National Association for Continence said that the average wait time between symptoms and getting a diagnosis for incontinence is over six years.

A key way to help with that is to offer a website where patients can purchase online with home delivery. In the store, providers should maintain a private area that takes the consultation off the floor, and staff should be trained in providing service that focuses on discretion and compassion.

And, of course, also pivotal in running a successful incontinence and urological supply business is understanding the myriad products available and how they relate to your customers. Here is a sampling of items currently on the market:


Principle Business Enterprise

Tranquility Premium OverNight Disposable Absorbent Underwear

Absorbent underwear helps deliver an uninterrupted night's sleep

  • Designed to provide extended wear time and to hold up to 1 quart of fluid overnight.
  • The peach core keeps skin dry, reduces odor and neutralized urine pH.
  • The pull-on style with easy tear-away side panels provides easy and clean removal.
  • (800) 367-1074

Principle Business Enterprise

Tranquility AIR-Plus Bariatric Brief

AIR-Plus Bariatric Briefs

AIR-Plus Bariatric Briefs allow for breathable wear

Tranquility’s AIR-Plus Bariatric Brief is a 100 percent breathable brief with microscopic that allow moisture vapor to escape, increasing dryness and comfort. The peach absorbent core cuts down on odor and holds up to one quart of fluid. The briefs feature micro-hook closure tabs, inner leg cuffs and elastic leg gatherers and a dual wetness indicator. AIR-Plus Bariatric Brief is latex-free and available in sizes up to 4XL.

  • (800) 367-1074

TENA Incontinence Management Products by SCA

TENA Overnight Pad

Healthcare pads offer new absorbency levels

  • Made to have high absorbency for moderate to heavy leakage protection.
  • Pads include a soft, cloth-like top layer for extra comfort, pH balanced to fight odors, as well as TENA’s Dry-Fast Core to wick away and trap in liquid.
  • A quick-dry top sheet helps pull in liquid for dryness, while the fit conforms to the shape of the body for comfort and protection.
  • (800) 992-9939

Cure Medical

Hydrophilic Cure Kit

Hydrophilic Cure Kit

Hydrophilic Cure Kit

Designed for men, Cure Medical’s Hydrophilic Cure Kit is a lightweight, ready-to-use catheter, designed for discretion and one-time-use. The Kit includes a 16 in. hydrophilic intermittent catheter, ambidextrous gloves, BZK wipe, underpad and collection bag with a universal connector. The Kit is sold in 90 units and comes in French sizes 12-16.

  • (800) 570-1778

TZMO USA

Seni Care

Seni Care

Skin care line helps reduce infection risk

Elderly patient and people with limited mobility are often at risk of infection due to lowered immunity combined with prolonged skin contact with irritants from incontinence. By keeping sensitive areas of skin exposed to irritants clean and dry the Seni Care line of skin care products helps reduce the risk of infection. The skin care line includes three products to be used in succession: Seni Care Washcloths (available in fragrance-free) or Cleansing Body Cream to prevent skin breakdown from wetness and bacteria, Seni Care Moisturizing Body Lotion to hydrate and smooth affected skin and Seni Briefs to reduce wetness.


    Cure Medical

    Cure Twist

    Cure Twist

    Cure Medical expands size ranage for its catheter for women

    Cure Twist, a ready-to-use catheter specifically for women, is now available in French sizes 8-16. The Cure Twist is designed to look like a cosmetic product for discretion and convenience and features a twist open top and polished eyelets on a pre-lubricated straight tip for no drip cathing. Cure Twist is also available with an Insertion Kit, which includes a BZK wipe, ambidextrous gloves, underpad and collection bag with a universal connector.

    • (800) 570-1778

    McAirlaid’s Inc.

    X-top for Men

    X-top for Men

    A discrete solution for male urinary incontinence

    The X-top for Men offers a new solution for male incontinence patients. An absorbent sheath covers the male anatomy with a hook-and-loop fastener that seals against leakage. Any liquid is locked inside the thin, absorbent gel core, and the adjustable fit ensures no shifting or slipping. The single-use product can be disposed of in any household trash.

    • (540) 352-5050

    Cure Medical

    Cure Ultra

    Cure Ultra

    Easy-to-use catheter designed for men and women

    Cure Medical’s sterile, single-use Cure Ultra is a ready-to-use catheter for men and women. The pre-lubricated Ultra has a small, flexible package with an easy tear top. The catheters designs ensures no drips or mess, and no kinks. For men, the Care Ultra is 16 in length, 8FR -18FR, and for women it is 6 in. length, 8FR -16FR. As a shipping advantage, a Cure Ultra case weighs less than Cure’s traditional hydrophillic.

    • (800) 570-1778

    Cure Medical

    16 inch Cure Ultra Intermittent Catheter

    16-inch Cure Ultra Intermittent Catheter

    Intermittent catheter at an affordable price

    Cure Medical is offering the new 16-inch Cure Ultra Intermittent Catheter for men who are seeking an easy-to-use, pre-lubricated catheter at an affordable price. The sterile, single use Cure Ultra intermittent catheter for men offers an easy tear top, fire-polished eyelets, pre-lubricated straight tip with Cover-All technology, and unique “No Roll” connector/funnel end. The product is not made with DEHP, BPA or natural rubber latex.

    • (800) 570-1778

    TENA Incontinence Management Products by SCA

    Bathing Glove

    Bathing Glove

    TENA Bathing Glove Supplements Regular Bathing

    The TENA Bathing Glove is a pre-moistened, disposable bath glove for home caregivers and long-term care and skilled nursing facility professionals. The glove is designed to be a supplement to regular bathing to improve quality of care for those who are bedridden, have limited mobility or may be incontinent. TENA says the glove is a hygienic alternative to soap and water and traditional bedside basin baths or wipes. The glove is infused with a no-rinse, pH neutral cleansing formula that is safe for delicate skin. As a one-time use product, it reduces risk for cross-contamination.

    • (800) 992-9939

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