There are two must-haves for providers specializing
in compression: a wide range of custom product options for customers
and product expertise that can guide a patient toward the right sock or sleeve.
A balanced combination of the two will bring in lifelong customers whose
reorders can help an HME provider survive rough waters, including the tight
economic times during the COVID-19 pandemic.
Because the compression market caters to both patients with chronic conditions
and people who work long hours on their feet, there are many opportunities
for providers to connect with customers through a wide range of products
and services. Patient populations typically seeking compression include
diabetics, lymphedema patients and elderly people with venous diseases. In
addition, workers and athletes are seeking lighter compression hosiery and
sleeves so they can boost circulation in their extremities and diminish swelling.
This burgeoning customer base explains why providers must consistently
update their compression garment offerings with a variety of sizes, colors
and styles. Beyond focusing on expanding retail sales, providers should also
look to develop their expertise through compression fitter classes and online
training with manufacturers so patients keep coming back for more products
that give them consistent results.
Providers also have the opportunity to try new technology options that
measure customers with minimal contact involved – a potentially crucial tool
during an era where close contact with vulnerable patients may not be possible
for months to come. To learn more about the latest products and services available
on the compression market, read the sampling provided below.