Retail sales are all about product. Cash sales items have to appeal to
specific customers needs, and their appeal must be obvious. With HME provider
staff as busy as they are, it is critical that the product truly sell itself.
That means providers must stock product offerings that attract clients with clear
and obvious benefits. Ultimately, patients should take one look at these sorts of
products and think, “now why didn’t I think of that?”
And if they products are packaged in an eye-catching fashion, and the product
design is attractive, then the provider has something solid it can stock with reasonable
confidence that it will entice customers to buy it.
That’s what we call being “retail ready” and there are a wide variety of products that
fit the bill. Moreover, they come across a wide spectrum of DME product offerings.
They could be home access items, aids to daily living, bath safety offering, or related to
other “core” DME categories. The key is that they’re being sold on a cash basis.
Bearing that in mind, we’ve collected a number of “retail ready” product offerings
that should easily round out any provider’s line up of cash sales offerings. Let’s take