Aids to Daily Living

Aids to daily living cover a broad range of offerings that make as perfect a fit for providers’ retail strategies as they do for patients’ lifestyles. ADLs define products that are designed to make life easier for homecare patients, but aren’t always covered by Medicare/Medicaid or private payer insurance, and sometimes aren’t even medical in nature. They simply make life easier.

With funding on the decline, ADLs represent a key cash sales category for providers. ADLs are an easy entry point to cash sales, since they are often relatively simple devices that don’t require the same level of expertise as other types of DME. ADLs and similar products ensure providers maintain a steady cash flow, rather than waiting on reimbursement, and they don’t require the effort and resources required simply to ensure billing goes through, either.

In addition to the patients, their families should be considered as potential buyers, as well. Baby boomers with disposable cash who are caring for their parents are a case in point. The demand for ADLs will most likely grow as the baby boomer population of 76 million cares for older parents and continues to enter retirement itself.