Sales & Marketing


senior patients

Business Solutions

Branching Out

HME providers know the senior marketplace cold. But, as providers continue to explore ways they can expand and diversify their revenue sources, could they better leverage that knowledge to expand into opportunities in the senior care marketplace?

Industry Newsmaker

Keeping Pace with Change

HME sales training expert Ty Bello and training firm Team@Work’s HME sales coaching approach both evolve with industry changes and technology innovations.

Training

The 2013 HME Handbook: Training

Learning New Tricks

Remote Patient Monitoring Market Value to Nearly Triple by 2019

Increasing diabetes and cardiovascular disease patient populations will push need for systems, services.

Provider Strategy

No More Lunches and Better Sales Calls

The pharmaceutical industry is cutting out the lunches for doctors. Should HME sales pros do likewise?

Selling Sales to your Staff

HME sales coach and educator Ty Bello, founder and president of Team @ Work, offers four tips for HME providers about to convince staff to beless tentative about sales.

Observation Deck

Take it from Mom

Some motherly advice that can benefit any home medical equipment sales professional.

Team@Work Hosts Sales Academy

Medtrade pre-show sessions focus on sharpening HMEs’ strategic selling skills.

Provider Strategy:

The Great Differentiator

The importance of leveraging your data, reports in order to drive increased sales.

Provider Strategy:

The Great Differentiator

The importance of leveraging your data, reports in order to drive increased sales.



Problem Solvers

Leveraging Social Media

HME is starting to see the importance of engaging customers using social media tools.

Drive Rolls Out Ecommerce Program

Service offers various online tools to help providers market, sell via the web.

Griffin Home Health Care Hosts Health Expo

April 26-28 event aims to educate public on medical equipment options.

Retail Round-Up

Products & Technology

The Retail Round-Up

If your merchandising plan does not include pairing cash products with funded products for display in your showroom (and your catalog or other sales materials), you might be missing out on an opportunity to help recoup revenue being lost to cuts, caps and competitive bidding.

Provider Marketing:

HME Begins to Embrace Social Media

Perhaps slow to adapt, HME is starting to see the importance of engaging customers using social media tools.

Marketing

Business Solutions

Marketing Mastery

With each new industry cut or cap, providers fi nd it harder to keep and create customers. We examine how providers can implement a marketing strategy that will help them keep and create customers in good times and in bad.

Joe Petrolla

What Branding Means

How Seeley Medical shaped a solid branding strategy — and why you should, too.

Observation Deck

Righting the Wrong Perception

Sharing the Positive Story the HME Industry Has to Tell.

Observation Deck

Leveraging The 'Net

In our challenging business environment, it is not only practical to take full advantage of available online tools, it is essential.

Problem Solvers

Offering More than just Pizza

Referral partners have come to depend on HMEs to ensure positive outcomes in the homecare setting. That said, the game has changed.

HME Business Podcast