Business Solutions
Today's healthcare market is focused on driving down costs while improving outcomes. Concurrently, information technology has given providers reams of patient data. How can providers use this data to advance in the new healthcare landscape?
- By David Kopf
- Aug 01, 2015
Company’s customer relationship management is designed specifically for the post-acute care market.
- By David Kopf
- Jun 04, 2015
2015 HME Handbook
A showroom must feel inviting, comfortable, and in a way, empowering. Retail customers want options, information and a range of solutions that can help make an informed purchase, and above all, they want to feel like they are in charge. Providers can create a showroom that instils all these components of the retail experience.
Provider Strategy
The business of LinkedIn is building business. How can HME professionals leverage this powerful tool to advance their businesses as well as careers?
- By Jennifer Heller
- Apr 01, 2015
Provider Strategy
How to find, train and give employees the tools to excel at running your retail business.
- By Rob Baumhover
- Mar 01, 2015
Business Solutions
Providers across the industry have been breaking into retail sales, but they can’t truly become a cash sales success story until they have created a showroom that can do the selling for them. What goes into creating the right retail sales space? From site selection, to signage, to displays, we interview experts to examine what providers need to do to create a winning retail showroom.
- By David Kopf
- Feb 01, 2015
Observation Deck
Over the next year, many providers will consider moving away from a predominantly Medicare-based business model to a more integrated approach. To navigate 2015’s rapidly changing landscape, providers must think differently about how they run their business. Here are five solid, strategic approaches to a fruitful 2015.
- By Chris Watson
- Feb 01, 2015
2015 Preview
As HME businesses continue to drive new revenue in 2015, the New Year also brings some serious challenges. We explore the solutions and opportunities in this year's list.
- By David Kopf
- Jan 01, 2015
Problem Solvers
Providers have been rapidly pushing into retail sales to drive revenue in the face of declining Medicare and private payor reimbursement. But retail has a culture and a “feel” all its own. How can providers can create “retail experience” that will get customers and patients to buy?
- By David Kopf
- Nov 01, 2014
Business Solutions
- By Joseph Duffy
- Nov 01, 2014
Business Solutions
Like a speeding racecar, the value cash sales offers for bolstering the bottom line gathers momentum with every second. We offer 12 techniques retail veterans and newbies alike can use to rev up their revenue.
- By David Kopf
- Oct 01, 2014
Respiratory Retail
As oxygen providers seek to reinvigorate their revenues, they are giving a second thought to the value cash customers bring to the table.
- By Joseph Duffy
- Oct 01, 2014
Business Solutions
As providers broaden their sources of reimbursement and revenue, they face a learning curve in terms of how they are going to create and disseminate marketing messages that will resonate with these disparate sets of clients. One-size marketing does not fi t, and providers need help. Fortunately, DME manufacturers offer an array of marketing support services that lend a hand.
- By David Kopf
- Sep 01, 2014
The 2014 HME Handbook: Retail
While retail sales offer an opportunity to drive revenue through a provider’s existing customer base, as well as new clients, providers must take every opportunity to develop and deploy retail sales and marketing campaigns that will inspire patients and clients to come to their retail stores and visit their online storefronts in order to purchase DME on a retail basis.
Observation Deck
Understanding how consumers of HME behave online will help shape a winning sales strategy.
- By Dennis Olsen
- Dec 01, 2013
Editor's Note
Providers should take every opportunity to develop and deploy retail sales and marketing campaigns. A good example would be Bath Safety Month coming up in January.
- By David Kopf
- Nov 20, 2013
Editor's Note
- By David Kopf
- Nov 01, 2013
Industry Newsmaker
As president of sales and leadership consulting firm Team@Work, Ty Bello founded his business more than a decade ago to help HME provider businesses increase their organizational, management, sales and marketing effectiveness. How has his approach changed with the industry and technology?
- By David Kopf
- Aug 01, 2013
Problem Solvers
Cash sales is a must for survival- and success-minded providers alike, but they have to develop a solid marketing strategy. What are some key considerations?
- By Cindy Horbrook
- Aug 01, 2013