Sales & Marketing


Observation Deck

The More Things Change ...

Observation Deck

Driving HME Sales via the Web

Understanding how consumers of HME behave online will help shape a winning sales strategy.

Editor's Note

Getting Creative with Retail Marketing

Providers should take every opportunity to develop and deploy retail sales and marketing campaigns. A good example would be Bath Safety Month coming up in January.

Editor's Note

Strategic Reach

Ty Bello

Industry Newsmaker

Keeping Pace With Change

As president of sales and leadership consulting firm Team@Work, Ty Bello founded his business more than a decade ago to help HME provider businesses increase their organizational, management, sales and marketing effectiveness. How has his approach changed with the industry and technology?

senior patients

Business Solutions

Branching Out

HME providers know the senior marketplace cold. But, as providers continue to explore ways they can expand and diversify their revenue sources, could they better leverage that knowledge to expand into opportunities in the senior care marketplace?

Problem Solvers

Devising Effective Retail Marketing

Cash sales is a must for survival- and success-minded providers alike, but they have to develop a solid marketing strategy. What are some key considerations?

Industry Newsmaker

Keeping Pace with Change

HME sales training expert Ty Bello and training firm Team@Work’s HME sales coaching approach both evolve with industry changes and technology innovations.

Training

The 2013 HME Handbook: Training

Learning New Tricks

Remote Patient Monitoring Market Value to Nearly Triple by 2019

Increasing diabetes and cardiovascular disease patient populations will push need for systems, services.



Provider Strategy

No More Lunches and Better Sales Calls

The pharmaceutical industry is cutting out the lunches for doctors. Should HME sales pros do likewise?

Selling Sales to your Staff

HME sales coach and educator Ty Bello, founder and president of Team @ Work, offers four tips for HME providers about to convince staff to beless tentative about sales.

Observation Deck

Take it from Mom

Some motherly advice that can benefit any home medical equipment sales professional.

Team@Work Hosts Sales Academy

Medtrade pre-show sessions focus on sharpening HMEs’ strategic selling skills.

Provider Strategy:

The Great Differentiator

The importance of leveraging your data, reports in order to drive increased sales.

Provider Strategy:

The Great Differentiator

The importance of leveraging your data, reports in order to drive increased sales.

Problem Solvers

Leveraging Social Media

HME is starting to see the importance of engaging customers using social media tools.

Drive Rolls Out Ecommerce Program

Service offers various online tools to help providers market, sell via the web.

Griffin Home Health Care Hosts Health Expo

April 26-28 event aims to educate public on medical equipment options.

Retail Round-Up

Products & Technology

The Retail Round-Up

If your merchandising plan does not include pairing cash products with funded products for display in your showroom (and your catalog or other sales materials), you might be missing out on an opportunity to help recoup revenue being lost to cuts, caps and competitive bidding.

Managing the Digital Patient Experience podcast with Nupura Kolwalkar