Business Solutions
The Baby Boom is not like previous generations of HME customers. How can providers ensure their products, marketing and sales efforts are connecting in the way that they should with this key market?
- By Joseph Duffy
- Dec 01, 2017
Retail expert Rob Baumhover shares some insights into retail strategies for Boomers.
- By Joseph Duffy
- Dec 01, 2017
Problem Solvers
How can providers better understand retail power mobility accessory opportunities, and how can they expand their sales volume?
- By Joseph Duffy
- Dec 01, 2017
Observation Deck
In an age all the answers at clients' fingertips, how do you ensure your HME business is 'in the moment' with today's consumer?
- By Cassi Price
- Dec 01, 2017
Provider Strategy
Providers must shape their staff into Customer Engagement Officers.
Business Solutions
The number of ailments and susceptible population segments aided by orthopedic soft goods has created ample marketing opportunities for HME providers.
- By Joseph Duffy
- Aug 01, 2017
Observation Deck
A dedicated retail provider explains why and how HMEs need to rethink their cash businesses.
- By Wayne Slavitt
- May 01, 2017
Editor's Note
Pharmacies can set themselves apart by becoming a resource to their customers.
- By David Kopf
- Apr 01, 2017
HME Retail Solutions
Retail sales success hinges on HME providers coming up with the right blend of traditional and online marketing strategies.
- By Joseph Duffy
- Mar 01, 2017
Observation Deck
A family emergency demonstrates how HME provider businesses can play a vital and ongoing role in patients' lives, if they treat the relationship right.
- By David Baxter
- Feb 01, 2017
DME Pharmacy
Like an experienced chef testing a new recipe, pharmacies adding DME products to their retail mix might not have the same degree of familiarity with DME items as they do with typical pharmacy products. We talk to some experts to get their insights.
- By Joseph Duffy
- Dec 01, 2016
Observation Deck
Many providers might have their online marketing and social media strategies backwards. What's the right approach to effective online branding?
Observation Deck
Is it time for your business to step up and implement a lead management automation and analytics system?
- By Drew McCartney
- Feb 01, 2016
Editor's Note
Pursuing retail sales has helped providers to think creatively and be open minded. And when it comes down to thinking creatively, that mean providers must explore new market opportunities.
- By David Kopf
- Sep 01, 2015
In the same way that providers must get clever in terms of targeting new retail sales niches, such as orthopedic products, they must also get clever about how they market their retail business.
- By David Kopf
- Sep 01, 2015
Business Solutions
Today's healthcare market is focused on driving down costs while improving outcomes. Concurrently, information technology has given providers reams of patient data. How can providers use this data to advance in the new healthcare landscape?
- By David Kopf
- Aug 01, 2015
Company’s customer relationship management is designed specifically for the post-acute care market.
- By David Kopf
- Jun 04, 2015
2015 HME Handbook
A showroom must feel inviting, comfortable, and in a way, empowering. Retail customers want options, information and a range of solutions that can help make an informed purchase, and above all, they want to feel like they are in charge. Providers can create a showroom that instils all these components of the retail experience.
Provider Strategy
The business of LinkedIn is building business. How can HME professionals leverage this powerful tool to advance their businesses as well as careers?
- By Jennifer Heller
- Apr 01, 2015
Provider Strategy
How to find, train and give employees the tools to excel at running your retail business.
- By Rob Baumhover
- Mar 01, 2015