Business Management


Two New Coaches Join Team@Work

Mona Sabah Earnest and Jonathan Walters hire on to help HME and CRT companies improve their leadership and organizational development.

HME Legal Expert Passes Away

Civil liberties leader and healthcare law specialist Neil Caesar succumbs to complications related to long-term illness.

The Legal Aspects of Using Data for Marketing

Industry legal expert Jeffery S. Baird, Esq. examines the key legal considerations when using you patient and collections data to drive marketing efforts.

David Kopf

Editor's Note

Asking The Right Questions

Providers should start asking fundamental questions about where they stand in the world of post-acute care. The answers could point the path to HME's future.

Observation Deck

Coaching vs. Managing

The entire approach toward sales team development needs to evolve toward coaching. Here's how to implement a sales coaching approach.

VGM Releases 'Playbook' for HME Businesses

Downloadable guide aims to help provider owners and management respond to key industry trends.

plant growing

Products & Technology

Harvesting HME Claims and Patient Data

Providers are increasingly reaching out to new markets as they hunt for new revenue opportunities, such as in-store retail, e-commerce, facilities-based care, and private payer. We examine how providers can use the data they collect to construct and disseminate effective marketing messages that will win those new customers.

Urology Sales Pro-Tips

Accelerate your urological business with these four sales strategies.

HME Big Ten

Falling into Place

Our annual BIG 10 list yields both new and maturing trends that will shape HME’s strategic landscape for 2018. Trends include protecting rural access, remote monitoring, accreditation renewal, billing non-assigned, and distributed provider operations.

Dec. 15 Last Day for Substantial Medtrade Spring Discount

Friday is the last day to take advantage of especially low registration rate for the 2018 edition of the spring conference and expo.



VERTESS Welcomes Eric Hymes as Managing Director

Experienced DME professional will now help with mergers and acquisitions.

baby boomers

Business Solutions

Reaching Baby Boomers

The Baby Boom is not like previous generations of HME customers. How can providers ensure their products, marketing and sales efforts are connecting in the way that they should with this key market?

Problem Solvers

Mobility: Building on the Initial Sale

How can providers better understand retail power mobility accessory opportunities, and how can they expand their sales volume?

'Caretailing' Your Way into the Baby Boomer Marketing

Retail expert Rob Baumhover shares some insights into retail strategies for Boomers.

David Kopf

Editor's Note

Sticking to Strategy

Accomplishing strategic goals can sometimes feel impossible. I have a couple solutions.

Observation Deck

Living in the Micro-Moment

In an age all the answers at clients' fingertips, how do you ensure your HME business is 'in the moment' with today's consumer?

Observation Deck

The Survival of the Fittest

Returning to Medtrade after a few years shows an industry that is reinvigorated and ready to thrive.

Call for Speakers Opens for VGM Heartland

Speaker proposals for the 2018 edition of the annual industry event are due Nov. 22.

Barbara Smith Named 2017 HME Woman of the Year

Longtime Texas provider recognized for her leadership and contributions to the industry.

Observation Deck

Getting From Here to There

A business optimization process for 2018 that all HMEs should implement.

HME Business Podcast