Trella Health Releases Enhanced HME and Infusion Market Data
Trella's Marketscape Insights give providers enhanced market data tools to identify high-value opportunities and learn more about specific physicians and organizations.
- By David Kopf
- Sep 15, 2022
Trella Health, which provides post-acute sales and marketing solutions, has released its Marketscape Insights for HME and home infusion providers.
The market data offerings help HME and infusion providers improve their business strategies via enhanced market data through a streamlined and intuitive interface. Providers can filter the upgraded insights to identify the highest value revenue opportunities and can target specific physicians and organizations for a more strategic approach.
“Trella’s enhanced market insights will allow HME and Infusion suppliers to gain the competitive advantage they need to identify new markets for growth and improve their business development strategies,” said Andy Powell, senior vice president of Customer Experience for Trella Health. “With Marketscape Insights, our customers are set up for success with the data they need to partner with the best referral sources for growth.”
Marketscape Insights’s filtering capabilities also let providers target specific code sets and specialties, and view charts and graphs for specific physicians, patient populations, utilization, and referral market share. Using the market data tools, HME and Infusion providers can also analyze and track competitive market share for each referral source and product line. This, in turn, helps them identify new product and market expansion opportunities.a
“The ability to pull the market insights we need, filtered by city, was a huge win for us,” stated Neidi Mack, vice president of Ancillary Services for Prism Health Care Services Inc. “With Marketscape Insights, we can filter by physician ranking within our market, then export the data so our team can prioritize their routes for the week. These targeted filtering capabilities within the Marketscape Insights platform allow our team to be more efficient and effective in achieving our business development goals.”
A public statement from Trella said its team has been working with HME and infusion providers to understand their business needs and that upcoming releases will include additional data and direct navigation between Trella’s CRM and Marketscape Insights.
David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on LinkedIn at linkedin.com/in/dkopf/ and on Twitter at @postacutenews.