Podcast

HME Sales Leadership in 2021

It’s 2021, and it’s time to think about how sales strategy will change for HME this year.

In 2020, the COVID-19 public health emergency essentially blew up HME providers' sales processes and management, but they learned how to adapt. Now that 2021 has arrived, how can providers apply those lessons to ensure sales success over the next 12 months?

In the current episode of the HMEB Podcast, HME sales expert Ty Bello, CEO of HME sales coaching and consulting firm Team@Work, discusses what sales lesses providers learned in 2020 that will still apply this year, the challenges and changes they can expect this year, and what will help ensure a winning sales strategy in 2021.

In related news, Bello will be taking a much deeper dive into this topic on a special Feb. 10 HMEB webinar, which is free to attend thanks to sponsorship from PlayMaker Health. In The New Sales Approach for 2021 and Lessons from 2020, Bello will examine key lessons from 2020; changes in the referral community; and ways to maximize sales performance in 2021.

Download the current HMEB Podcast episode on iTunes, Stitcher, Google Podcasts, or listen to it here:

Looking for more HME business insights? In the previous episode of the HMEB Podcast, accreditation expert Sandra C. Canally, RN, the CEO and founder of accreditation organization The Compliance Team, outlines the steps providers needs to take. She also explores how COVID-19 has altered the accreditation process and discusses other factors that might influence how providers proceed with their renewal.

The HMEB Podcast examines essential news, trends, and developments, and interviews industry experts to find out how HME provider owners and operators can run efficient, profitable, and growing businesses with an eye on patient care. Make sure to subscribe on iTunes, Stitcher or Google Podcasts, and start listening today!

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.

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