Women's Health Product Roundup
Women's health requires a commitment to understanding women’s unique product needs. We look at some recent offerings on the market.
- By Joseph Duffy
- Oct 01, 2017
Serving women’s health requires a commitment to understanding women’s unique product needs. To do this successfully, HME providers must be well educated on women issues; understand how products help these conditions; employ certified personnel if doing post-mastectomy fittings; and show profound empathy and sensitivity when dealing with patients facing life-changing and distressing challenges.
“Consumers are looking for people who are knowledgeable and experts to purchase products from – so they feel confident in the products they buy,” said Tom Musone, Marketing Director, Juzo. “Women are more likely to buy — and buy again — from an authority figure on, say, compression garments versus someone who just hands them the product and completes the sales transaction. The best retention strategy is the one where retailers are considered an expert and likable.”
Women suffering from various ailments served by compression include, breast cancer, pregnancy; incontinence; COPD; OSA; and lymphedema.
Also, women issues evolve over time, so it is integral to meet the needs of your customer presently in order to create a trusting relationship that brings the customer coming to you to help with future challenges.
To help you grow your business, here are some of the latest products serving women’s needs:
Auto-Adjusting Pressure Device for Women Connects You to Patient Data
The ResMed AirSense 10 AutoSet for Her is an auto-adjusting pressure devise for female patients. With an integrated humidifier, cellular connectivity and event detection, the AirSense 10 gives you access to therapy data and remote access to device settings. The device has a gender-specific algorithm, which works by increasing sensitivity to flow limitation and optimizing the response of these events. By responding to each flow-limited breath, the algorithm helps provide comfortable therapy for women. Event detection identifies central sleep apnea, respiratory effort related arousal and Cheyne-Stokes respiration events.
Limb Protectors That Keep a Low Profile
Limbkeepers’ non-compression limb protectors are made to look and feel like everyday clothing. They are form fitting, and seamless with no fasteners, and they are latex free and antimicrobial in order to help curb odor causing bacteria. For comfort, Limbkeepers’ materials and design channel moisture away from skin.
Easy to Don Compression Hosiery
One of the difficulties of compression therapy is that even when medically needed, they are hard enough to put on that it can be difficult for patients to maintain compliance. Therafirm’s new Ease gradient compression hosiery is manufactured using ultra-stretchy yarns making them comfortable and much easier for patients to put on. In terms of therapeutic benefit, the affordably priced hose also features Therafirm’s true gradient compression, which is designed to improve blood flow.
Therafirm, a division of Knit-Rite, Inc.
ResMed’s AirTouch F20 for Her Is Its softest CPAP Mask Available
The ResMed AirTouch F20 for Her Full Face Mask uses permeable memory foam to create a personalized fit for each patient. ResMed calls this its softest mask available. The AirTouch F20 for Her was designed to reduce facial markings and skin irritation, while allowing some excess heat and sweat to escape through the cushion without compromising therapy pressure. ResMed says the AirTouch F20 fits 98 percent of patient faces and is compatible with any CPAP, including ResMed’s new AirMini.
This article originally appeared in the October 2017 issue of HME Business.
Joseph Duffy is a freelance writer and marketing consultant, and a regular contributor to HME Business. He can be reached via e-mail at firstname.lastname@example.org.