Marketplace: Incontinence

Key retail product offerings for DME pharmacies.

With about 33 million men and women in the United States suffering from overactive bladders (Urology Care foundation), DME pharmacies have an excellent opportunity to help patients with this debilitating, often-stigmatized problem while growing their revenue base. Key to running a successful incontinence segment of your business is understanding patient issues and the myriad products available to your customers.

To help you understand some of the products on the market, here is a sampling of incontinence items to consider carrying:

Cure Ultra Pocket Catheter Developed for Easy Transport

M14XLThe U-shaped Cure Medical Pocket Catheter (M14XL) is offered for users who want to discreetly carry their catheter in a pocket or small bag. The M14XL is 25”, eliminating the need for the patient to transfer from a wheelchair or use additional extension tubing. Other benefits include large flaps on the pouch enable a better grip for easy opening, polished eyelets increase comfort and lubricant is included. To request free samples for this or any Cure Medical catheter, contact your local distributer or visit Cure Medical donates 10 percent of net income to medical research.

Cure Medical

Tranquility AIR-Plus Bariatric Disposable Briefs Allow Complete Air Circulation

AIR-Plus Bariatric Disposable BriefThe Tranquility AIR-Plus Bariatric Disposable Brief is 100% breathable, with microscopic pores that allow moisture vapor to escape, allowing for complete air circulation. Stretchy, side panels fit waists up to 106”. The peach absorbent core minimizes odor and holds over one quart of fluid. The brief features a cloth-like outer layer, micro-hook closure tabs, Kufguards (inner leg cuffs) for leakage/bowel containment, a dual wetness indicator and elastic leg gathers. The brief is latex-free.

Principle Business Enterprises Inc.
800-467-3224 option 7

Cure Ultra Offers Ready-to-Use Catheter for Women

Cure UltraCure Ultra is a sterile, single-use, ready-to-use catheter for women. The packaging features and easy-opening top. Benefits include polished eyelets on the pre-lubricated straight catheter tip for increased comfort, a “no-roll” connector/funnel end that helps increase confidence when draining, and no DEHP, BPA or natural rubber latex used in the construction. To request free samples for this or any Cure Medical catheter, contact your local distributer or visit Cure Medical donates 10 percent of net income to medical research.

Cure Medical

Healthcare Pads Offer New Absorbency Levels

Overnight PadThe TENA Overnight Pad now offers the Light Pad Ultimate and Light Pad Overnight, which have longer, wider shapes at the front and back for better protection when lying down. They are made to have high absorbency for moderate to heavy leakage protection. Other benefits include a soft, cloth-like top layer for extra comfort, pH balanced to fight odors and promote discretion and freshness, and TENA’s Dry-Fast Core with polymers to wick away and trap in liquid. A quick-dry top sheet helps pull in liquid for dryness, while the fit conforms to the shape of the body for comfort and protection. Each pad is individually wrapped and has an adhesive strip for fixation in ordinary underwear.


TENA Bathing Glove Supplements Regular Bathing

Bathing GloveThe TENA Bathing Glove is a pre-moistened, disposable bath glove for home caregivers and long-term care and skilled nursing facility professionals. The glove is designed to be a supplement to regular bathing to improve quality of care for those who are bedridden, have limited mobility or may be incontinent. TENA says the glove is a hygienic alternative to soap and water and traditional bedside basin baths or wipes. The glove is infused with a no-rinse, pH neutral cleansing formula that is safe for delicate skin. As a one-time use product, it reduces risk for cross-contamination.


Tranquility Premium OverNight Disposable Absorbent Underwear Helps Keep Patients Dry

Premium OverNight Disposable Absorbent UnderwearTranquility’s Premium OverNight Disposable Absorbent Underwear holds up to one quart of fluid, which helps the user achieve uninterrupted sleep. The peach core helps with skin dryness, odor reduction and urine pH neutralization. The underwear has a cloth-like outer layer with breathable sides and an ample, fullrise waist panel providing a more proportioned fit. Kufguards (inner leg cuffs) channel fluids into the core to help contain high-volume urge episodes and bowel incontinence. Tear-away side seams allow for easy removal. Blue leg elastics indicate overnight protection. The item is latex-free.

Principle Business Enterprises Inc.
800-467-3224 option 7

This article originally appeared in the DME Pharmacy April 2017 issue of HME Business.


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