HME for Women's Health Marketplace

Products for a Growing Market

The women's health market is poised for substantial growth, and a number of products are available to meet its needs.

According to Research and Markets, the global women’s health market is set to grow at a compound annual growth rate of 3.84 percent during the years 2016 to 2020. Women’s health refers to the overall well-being experienced by women, which includes physical, mental, and social well-being. It deals with the diagnosis and treatment of various diseases and conditions that affect women, such as HIV/AIDS, endometriosis, infertility, polycystic ovary syndrome, postmenopausal osteoporosis, and cancer (primarily ovarian and breast cancer).

This growing niche market can be served well by HME providers, as the industry offers myriad products for women’s health issues. According to the CDC, 38.5 percent of women 20 years and older are obese, which can lead to a number of ailments that HME providers can address. Also, breast cancer awareness has caused increased education and the growth of related markets, such as lymphedema, in which patients can purchase compression garments at HME retailers.

From breast pumps to sleepwear to fashionable compression hosiery, HME providers should consider the revenue-generating opportunities of serving this growing market. Whether you are looking to expand your women’s health inventory or are looking to break into this product-based business, here is just a sample of some of the items available that were created with women in mind:

SHOWER SHIRTWater-resistant garment protects chest surgery patients

The SHOWER SHIRT is a new, patented, water-resistant garment to protect chest surgery patients with post-surgical drains, tubes, dialysis catheters and medi-ports from water while showering. Surgery patients are routinely instructed by surgeons not to shower unprotected until surgical drains, catheters, or ports are removed — which can span up to three weeks for mastectomy patients, and many months for dialysis patients.

The SHOWER SHIRT Co. LLC
(321) 784-9363
www.theshowershirt.com


Sleep Apnea Masks Created for WomenSleep Apnea Masks Created for Women

Because women and men with sleep apnea exhibit different characteristics and face different challenges, ResMed has several interfaces designed for the shape and structure of women’s faces. The AirFit series of masks include the AirFit P10, which is a quiet, female friendly size mask, the AirFit F10, which is a full face mask in a compact design that lets you wear your glasses while wearing the mask, and the AirFit N10, which has an under-eye frame that gives the user a clear line of sight.

ResMed
(800) 424-0737
www.resmed.com


Cool-jams Performance SleepwearSleepwear Made to Combat Night Sweats

Cool-jams Performance Sleepwear is a collection of moisture wicking sleepwear that helps combat night sweats. The sleepwear is made of an advanced micro-fiber fabric that pulls heat and moisture away from the skin to the outside of the fabric. Once the moisture is absorbed, it dries rapidly (four times faster than cotton). The sleepwear keeps the user’s body cool, dry and temperature regulated. Cool-jams offers women’s and men’s styles in sizes small to 3X.

Cool-jams Performance Sleepwear
(858) 566-6165
www.cool-jams.com


Mastectomy Fitter CertificationABC Offers Mastectomy Fitter Certification

The American Board for Certification in Orthotics, Prosthetics and Pedorthics, Inc. (ABC) is a credentialing board for the orthotics and prosthetics profession and has more than 14,000 certified individuals and over 6,000 accredited facilities. ABC’s orthotic and mastectomy fitter certification prepares individuals for direct patient care. ABC’s facility accreditation program is recognized by the CMS, Veteran’s Administration, major healthcare insurance providers and HMOs throughout the United States as a leader in orthotics and prosthetics accreditation.

The American Board for Certification in Orthotics, Prosthetics and Pedorthics Inc.
(703) 836-7114
www.abcop.org


BOC Mastectomy FitterBecome a BOC Mastectomy Fitter

Founded in 1984, the Board of Certification/Accreditation (BOC) is a non-profit agency dedicated to meeting the demands for quality patient care by offering credentials for professional suppliers of comprehensive orthotic and prothetic care and durable medial equipment services. Trained and certified mastectomy fitters are integral to the physical and emotional well-being of patients. BOC Mastectomy Fitter (CMF) certification assures the public of an enhanced commitment to patient care and compliance. EW members
save 10 percent on Mastectomy Fitter certification.

The Board of Certification/Accreditation
(877) 776-2200
www.bocusa.org/cmf


Cezara belly support pantyBelly Support Panty Helps Minimize Discomfort

The Cezara belly support panty has an adjustable stretch band that supports the back and lifts the belly. It has internal padded cushions and compresses tender abdominal tissue, including scars and Cesarean scars. The garment was designed to be easy to wear and adjust to a changing body. The panty helps relieve pressure and promote healing and can be supportive during pregnancy, and after regular or Cesarean delivery. The garment is made from cotton/spandex and is sized the same as regular panties, from size small through 5X.

Cezara
(212) 280-2725
www.cezarapanty.com


nursing brasMelinda G Makes Breastfeeding Easy

Melinda G nursing bras come in many styles and sizes to help users find the most comfortable fit. All bras feature sizing options, American-made fabrics, easy nursing access, seamless cups, non-stretch comfort straps and four-adjustment back closures to accommodate changing post-natal figures. E to F cups and smaller 30” bands are available.

Melinda G
(212) 864-1363
www.MelindaG.com


V2 SupporterV2 Supporter Helps with Multiple Pregnancy Ailments

The It’s You Baby V2 Supporter helps pregnant women with vulvar varicosities, which can occur for many reasons, including the increased weight of the enlarged uterus creating pressure on veins in the pelvic area and interfering with the flow of blood returning from the legs. The V2 Supporter provides compression and pelvic floor therapy. The garment is adjustable for comfort and support, soft, lightweight and machine washable. The V2 is also recommended for lymphedema, perineal edema, incontinence and external prolapsed bladder or uterus.

It’s You Babe LLC
(877) 661-9682
www.ItsYouBabe.com

This article originally appeared in the October 2016 issue of HME Business.

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