iReliev Launches Merchandising Program

TENS device maker aims to help HME providers drive consumer engagement in their retail stores.

TENS device maker iReliev Products has unveiled new merchandishing program to support HME providers’ retail efforts.

Called the Pain Free Zone, the program is comprised of quality retail packaging, product photography and graphics, as well as attractive point of sale counter displays, posters and banners.

“We see ourselves as your partner to create greater consumer engagement thus sales conversions specifically in the Pain Relief OTC TENS category,” iReliev CE, Mike Williams explained.

The company’s Pain Free Zone Counter Top Display incorporates iReliev’s three top selling products: the iReliev OTC TENS Pain Management System; the Pads & Leads Refill Kit; and an OTC Conductive Back Wrap accessory that takes the place of traditional electrode pads.

With minimum orders, suppliers have the opportunity to receive various visual display tools including point of sale displays, posters, brochures and banners.

 “When choosing one product over another, the design of the packaging and various merchandising elements heavily influence consumers far more than we realize,” said Carla Howard, the iReliev’s merchandising expert. “The combination of product and lifestyle imagery as well as color variation and graphic design elements draw interested consumers. iReliev understands the subtle balance required.”

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.

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