Invacare Launches Awareness Campaign, Contest
‘Real Life’ seeks to help disabled, ailing and senior communities.
- By Joseph Duffy
- Apr 07, 2011
HME manufacturer Invacare Corp. recently launched “Real Life,” a new campaign and contest to raise awareness of the struggles and achievements of people with disabilities, ailments or advancing age.
The goal of the campaign is to inspire people using DME products such as oxygen, wheelchairs and walkers who think they can no longer live their life to the fullest. The campaign hopes to bring voices of triumph and perseverance together to make a difference and effect change, the company says.
People are invited to capture their story or the story of someone who inspires them in video or photo form, in the hopes of educating people about what is possible.
Invacare is launching the campaign through YouTube, Facebook and Flickr. Participants are able to submit their video or photo entry during the contest period by visiting www.invacare.com/reallife.
Three stories will be selected to win $3,000 for the creator of the entry, with $6,000 donated to the charity of their choice. The contest runs now until June 30, 2011.
Joseph Duffy is a freelance writer and marketing consultant, and a regular contributor to HME Business and Respiratory & Sleep Management. He can be reached via e-mail at email@example.com or firstname.lastname@example.org.