Harmar Offers Cash Sales Expertise to its Dealers
Auto lift and access ramp manufacturer Harmar
has created a Business Development Department to assist its dealers in growing their businesses.
Arguing that reimbursables “are no longer the focus of the industry” a statement from Harmar says the company will provide cash sales experts to help providers learn how they can increase their bottom lines and prepare for an impending “baby boomer tsunami.”
The new department will supply programs, marketing help, strategies for business growth and training via webinars and at Harmar’s Sarasota, Fla. offices. The assistance includes:
- Co-op advertising.
- Custom marketing tools.
- Literature, posters and other communications material.
- A display unit program.
- Representatives with deep industry knowledge and training vehicle compatibility.