As providers broaden their sources of reimbursement and revenue, they face a learning curve in terms of how they are going to create and disseminate marketing messages that will resonate with these disparate sets of clients. One-size marketing does not fi t, and providers need help. Fortunately, DME manufacturers offer an array of marketing support services that lend a hand.
Products & Technology
In many ways, inventory and supply chains function as a lynch pin in the success of HME businesses. Providers must be able to get equipment and resupply items to patients quickly, while minimizing their inventory footprint. It's not an easy balance to strike. However, new approaches to the HME supply chain are helping them accomplish that.