Medtrade wrapped up another edition this week, running from Oct. 21 to Oct. 23 at Atlanta’s Georgia World Congress Center, with the event feeling “reinvigorated,” particularly on the expo floor.
Pride Mobility, which took advantage of its location right by the entrance to emphasize its branding with a giant lit display of its logo that stretched across the entirety of its booth. Then Pride showcased a variety of its mobility offerings on raised displays to showcase their designs as well. The effect was something that would engage visitors to an auto show just as much as an HME expo.
“We injected new thought into our branding for the baby boomer generation,” said Rhonda Perko, senior director of Marketing. “Products are up on a pedestal, so they don’t get lost in the design. The overall result comes from the entire team working with CEO Scott Meuser, who continues to be the champion for this company.”
Another familiar brand, Invacare, created a booth that offered an environmental setting for its products, which garnered some “wows” from attendees, according to said Sandy Habecker, training specialist for Invacare.
Medline Industries, designed its booth with an eye on communicating the company’s diverse product selection, said Paul Miller, director of Business Development.
“We are expanding our role in HME, internally and externally,” Miller explained. “We even built a temporary HME store at an offsite meeting to familiarize our sales force with the full range of our products. We are a one-stop shop, and we are looking to get re-energized.”
Cure Medical. “We’ve had steady traffic all day with enthusiastic participants.”
“Medtrade has been really good and attendees are excited to see us back,” Medline’s Miller said. “People are looking to partner, and I could not be happier. We’re back now, and we’re thrilled to sign up for Medtrade 2020, but this time with a bigger booth.”