Ventilation and sleep equipment maker ResMed has debuted new branding including, “Changing lives with every breath,” a new tagline accompanying a refreshed logo that shifts in color from bright blue to red to symbolize the transition that deoxygenated blood makes to oxygenated blood with every breath, and every beat of the heart.
“Our purpose is to improve the lives of patients who use our solutions to treat sleep-disordered breathing, COPD, and other chronic diseases,” said ResMed CEO Mick Farrell. “ … Worldwide shifts in healthcare dynamics have opened up important opportunities to further impact the well-being of millions of undiagnosed patients.
“… Our new brand will be front and center as we continue making a difference to patients, to physicians, and to healthcare systems,” he added. “It’s exciting and it’s just the first step in what will be a landmark year for ResMed, with launches of game-changing products and solutions.”
The new brand transition starts with ResMed’s U.S. operations, and will roll out globally throughout the year. A key element will be a refreshed and user friendly company website at ResMed.com that helps people more easily find information to help them on their journey to better breathing.