MABIS DMI Healthcare Now Briggs Healthcare

New logo reflects business transformation.

MABIS DMI Healthcare, a provider of home healthcare products and durable medical equipment, has completed its three-year brand transition to change the company name to Briggs Healthcare.

Briggs Medical Service Company acquired DMS Holdings in 2004, which included MABIS DMI Healthcare, GAM Industries, Stein’s Professional Foot Care and Protekto. The company has introduced a new corporate logo and visual identity that reflects the transformation of the businesses.

“Our new name will help strengthen recognition in the healthcare marketplace and help eliminate customer confusion that, in the past, stemmed from dealing with multiple company names,” stated Alan Yefsky, executive senior vice president, sales and marketing. “These various entities are now all under the Briggs Healthcare umbrella as brands in our diverse product portfolio.”

For more information about Briggs, visit www.BriggsCorp.com or call 800-526-4753.

About the Author

Joseph Duffy is a freelance writer and marketing consultant, and a regular contributor to HME Business and Respiratory & Sleep Management. He can be reached via e-mail at jduffy@hmemediagroup.com or joe@prooferati.com.

Comments

Fri, Aug 1, 2014 Roland van Woerkom South Africa

I am trying to contact (by e-mail) somebody at Briggs Healthcare who may be able to assist me. I have built, and have had clinically tested, an apparatus that greatly assists back pain sufferers of all ages. I would like it manufactured and marketed in USA by an organization with the necessary means to do so far more effectively than I can from South Africa. Could you please provide me with the contact person at Briggs who I could write to in this regard. Thank you

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